Utsuboya Co., Ltd. Identity

Project Description

The founder of Utsuboya collaborated with me on other projects (簡単パソコン講座 – PC basics) and when she incorporated she approached me for general identity and logo design for her company. Being a fan of Shôwa-era designs (in this case referring to 20’s–40’s) she wanted a logo and business cards that have the same feeling to them. Also the new year’s greetings cards are inspired by Shôwa-period matchbox designs.

The name Utsuboya consists of “utsubo” meaning moray eel and the suffix -ya which usually indicates a shop or business.

Project Details

Client
Utsuboya Co., Ltd.
有限会社うつぼや(有都保夜)

Year
2004–2006

Scope
Logo and identity for Utsuboya Co., Ltd.

Role
Logo design, branding, print design
as freelancer

Business Card Design

New Year’s Greeting Card Designs