Utsuboya Co., Ltd. Identity
The founder of Utsuboya collaborated with me on other projects (簡単パソコン講座 – PC basics) and when she incorporated she approached me for general identity and logo design for her company. Being a fan of Shôwa-era designs (in this case referring to 20’s–40’s) she wanted a logo and business cards that have the same feeling to them. Also the new year’s greetings cards are inspired by Shôwa-period matchbox designs.
The name Utsuboya consists of “utsubo” meaning moray eel and the suffix -ya which usually indicates a shop or business.
Utsuboya Co., Ltd.
Logo and identity for Utsuboya Co., Ltd.
Logo design, branding, print design